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Omnichannel Synergy: Social Media Integration

Modern marketing doesn't happen in a vacuum. Your social media ads should "talk" to your CRM.

Facebook & Instagram Integration

1. Custom Audience Sync

Stop wasting ad spend.

  • Retention: Create an audience of "Current Customers" and exclude them from "New Customer Acquisition" ads.
  • Lookalikes: Export your "Champions" (from RFM) to Facebook to find new users with similar profiles.

2. Facebook Lead Ads

When a user clicks a "Sign Up" button on a Facebook ad, their data is typically trapped in the Facebook Ads Manager.

  • The Bridge: SALESmanago pulls these leads every 60 seconds.
  • The Result: The user receives your "Welcome Email" while they are still browsing their social feed.

Sync your CRM segments with Google Customer Match to adjust your bidding strategy on Search and YouTube based on the lead's score or lifetime value.

Privacy First

All data synced with Facebook and Google is hashed (SHA-256) before transmission to ensure user privacy and compliance with data regulations.