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The 360-Degree Contact Profile Deep Dive

The Contact Card is the "Single Source of Truth" for every individual in your database. It consolidates data from your website, emails, mobile app, and physical stores into a single UI.

Profile Architecture

1. The Behavioral Timeline

A scrollable, chronological history of every interaction.

  • Green Events: Positive engagement (Opens, Clicks, Purchases).
  • Red Events: Negative engagement (Bounces, Opt-outs).
  • Grey Events: Neutral system events (Tag added, Workflow started).

2. Digital Body Language

This section analyzes the quality of the visits. It doesn't just show that they visited the site; it shows:

  • Average session duration.
  • Preferred categories (calculated by the AI).
  • Device usage (Mobile vs. Desktop).

3. Machine Learning Insights

Our AI engines process the contact's data to provide:

  • Churn Risk: A percentage indicating how likely they are to leave.
  • Best Time to Send: The exact hour this specific person is most likely to check their inbox.
  • Product Recommendations: A list of items they are statistically likely to buy next.

Note

All data on the Contact Card can be exported via API or CSV for use in external BI tools.