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Strategy & Analytics

Turn raw data into actionable insights. Salesmanago Analytics allows you to track the effectiveness of your campaigns, understand contact behavior, and calculate ROI with precision.

Analytics Dashboards

Salesmanago provides specialized dashboards to monitor different aspects of your marketing ecosystem.

Revenue Analytics

Track exactly how much money your automation activities are generating.

  • Attribution Models: Choose between First Click, Last Click, or Assisted conversions.
  • Total Revenue: View the monetary value of transactions influenced by Salesmanago.

Email Marketing Analytics

Analyze the performance of your mailings beyond just OR and CTR.

  • Heatmaps: See exactly where users are clicking within your email templates.
  • Unsubscribe Analysis: Identify which campaigns lead to higher churn rates.

Advanced Segmentation

Advanced strategy relies on segmenting your database into manageable, high-value groups.

RFM Segmentation

The RFM (Recency, Frequency, Monetary) model automatically categorizes your customers into:

  1. Champions: Recent, frequent, and high spenders.
  2. At Risk: High spenders who haven't visited in a long time.
  3. New Customers: High recency but low frequency.

Strategic Implementation

Automate your RFM segments so that when a contact moves from "Loyal" to "At Risk," an automated win-back campaign is triggered immediately.

Behavioral Tracking

Understand the "Digital Body Language" of your leads.

  • Web Activity: Detailed logs of every URL visited, time spent, and source of entry.
  • Search Analytics: Track what users are searching for on your site to adjust your SEO and product recommendations.
  • Lead Scoring: Assign points for specific behaviors.

Compliance Note

Ensure your Cookie Consent banner is properly integrated with Salesmanago Tracking to maintain GDPR compliance while gathering behavioral data.

Custom Reports

Need specific data for a board meeting?

  • Scheduled Reports: Have PDFs delivered to your inbox every Monday morning.
  • API Export: Use the API to push Salesmanago data into your own BI tools (like PowerBI or Tableau).